Devin Hester and Under Armour

I'm pretty sure everyone knows what the brand "Under Armour" is. But for those of you who don't, it is a brand of very popular sports apparel. Under Armour was founded as KP sports in 1996. It was founded by former University of Maryland special teams captain Kevin Plank and a former University of Maryland lacrosse player Kip Fulks. They began their business in the basement of Plank's grandmother. Devin Hester, a Chicago Bears wide receiver, endorses this product in comercials and ads. not only does Under Armour produce shoes, but they produce other athletic gear such as: athletic clothing, posters, etc. Devin Hester is a great endorser for the product. Many people from around the world look up to Devin Hester and when they see wht he is wearing, they believe it will make them perform like him. This endorsement has been successful for both parties. Not only is Under Armour selling their own products, but Devin Hester is getting paid for endorsing it. The success is going both ways. I read this article at http://www.playingfieldpromotions.com/athletes-endorsements.php. I agree with what it is saying becaus eit says that consumers are more likely to buy products endorsed by athletes than product not endorsed. Under Armour is a great brand and needs to continue to sell its products for many years to come.