Response To Jake's Post

In Jake's Post he says that he doesn't understand why Gatorade would use Tiger Woods as endorsement help. Well I used to wonder the same thing until, just like Jake, I figured out that endorsements don't use the sport as a way to attract customers, they use the athletes. Athletes have a big role in the advertising of Gatorade products and others such as Nike, under armour, Hanes, and Campbell's products. Athletes that set a good example for young people and adults are most likely to be used in the ads. For example, Donovan McNabb and his role in Campbell's soup products. Donovan McNabb is a great role model for children. Not only are children eating the product, but adults are as well. Another example would be Devin Hester and Under armour. Devin Hester helps advertise football gear and a lot of people seemed to have bought the product he is helping to advertise. You want to know why? Because he is a great athlete and a lot of people want to get to where he is at in life, which means being successful in sports. Not only does Devin Hester make the products look like they are helpful, but he also makes them look good. So it's not the sports that these commercials want, it's the role model athletes.